Inspired by the beauty and culture of Maui, their mission is to spread aloha through vivid color, clarity, and detail.For those who appreciate the sun, Maui Jim provides more vibrant colors of the world while protecting your eyes from the harsh effects of glare and harmful rays. Maui Jim believes color and light are the key to human experience. Their sunglasses show you its full spectrum, so you can see the world like you’ve never seen.